Marketing Evil: Can Using Nightmares Lead to Nightmares?

Abstract

Hatch Summary.pdf

Keywords

Fear Appeals, Brand Avoidance, Subcultures

Speaker(s)

Session Time Slot(s)

Fri, Jul 24 · 8:30 AM to 10:00 AM
BRMC Room 400

Authors (Name, Institution, Email)

Megan A. Koransky, Queens University of Charlotte, [email protected]

Bradley W. Brooks, Queens University of Charlotte, [email protected]

Cara O. Peters, Winthrop University, [email protected]