Components

SeneGence: The Culture of Opportunity, The Challenge of Growth

Katherine Korman Frey
August 22, 2022
SKU:
BUS-008647
Region: 
North America
Topic: 
Entrepreneurship, Marketing & Sales, Operations
Length: 
24 pages
Keywords: 
direct selling, Growth Strategy, family business, Company Culture, entrepreneurship
Student Price: 
Free
Average rating: 
0

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family business, legacy and succession planning, goal-setting, the “mom market,” the metaverse / VR (as a corporate strategy, accelerated due to Covid), competing priorities (aka work-life balance), entrepreneurship and ideation, overcoming adversity, company culture, corporate social responsibility/social impact/ESGs, and the rules of engagement for working with family members.