Components

Facebook Beacon: Cool Feature or an Invasion of Privacy?
Borchers, B., Lilley, B., and O’Rourke, J.S. (Editor)
February 12, 2018
SKU:
BUS-004107 Region:
North America
Topic:
Strategy & General Management
Length:
8 pages
Keywords:
design, privacy, revenue growth, user privacy, Facebook
Copyrighted by:
Notre Dame
Student Price:
$4.00 (€3.68)
Average rating:
0
In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy.