Society for Case Research / Global Jesuit Case Series Summer Workshop
Jeffrey Mankin, Julio Rivas, Jeffrey Jewell, Lipscomb University
BOEING 737 MAX GROUNDED
In July 2019, Tyler Dove followed the almost daily news about Boeing and its grounded 737 Max fleet of 380+ airplanes. He wanted to analyze Boeing’s financial prospects and its industry. He knew that the commercial airline industry was a duopoly with two main competitors: Boeing from the United States and Europe’s Airbus. Tyler was unsure how to include uncertainty of the 737 Max program in his analysis.