Profile
Nayyer Naseem
Assistant Professor (Marketing)
Northeastern State University
2509 N 16th Street
Broken Arrow, OK 74012
United States…
the College of Business and Technology, Northeastern State University, Tahlequah, OK. His research interest focuses on consumer behaviour, marketing strategy, international marketing, services marketing, and developing business cases for teaching and practice. Nayyer has published articles in Advances in International Marketing, Springer International Publishing, Amity Journal of Case Research etc., while some of his current research articles are under review for publication.