Profile
Mark DeFanti
Associate Professor of Marketing
Providence College
Providence College
1 Cunningham Square
Providence, RI 02918
United StatesMark's research interests include brand heritage, brand portfolio management, corporate name ch
anges, corporate image and reputation, innovation in marketing education, and undergraduate and graduate students' career development. Prior to earning his doctorate, Mark worked for Coopers & Lybrand, Kiner/Goodsell Advertising, Capital One, and RH Donnelly, among other firms.