Jenna Drenten is associate professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing, integrated marketing communications, and digital consumer media marketing. Jenna’s research explores digital consumer culture: how digital technologies and social media platforms (e.g., TikTok, Instagram, Pinterest, YouTube, Twitter) present new opportunities for consumers to express their identities and navigate life transitions. This includes multiple facets of digital consumer culture, monetization, gender, and identity, from individual consumer behavior to systemic macro-level structures. She is a leading scholar in the field of marketing on qualitative social media research methods.
Jenna's expertise has been featured in media outlets including The Wall Street Journal, The Washington Post, Financial Times, Buzzfeed News, Mashable, Vox, VICE, and more. For more information, go to www.jennadrenten.com.
Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City. Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.