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Includes Teaching Notes
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
This module includes: 1.) curriculum related to CLC’s attributes of effective leaders including the LEADERSHIP acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the...
This module includes: 1.) curriculum related to CLC’s attributes of effective leaders including the LEADERSHIP acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
In the Spring Semester of 2019, USF’s School of Management offered for the first time as part of its MBA curriculum a course in Corporate Social Responsibility (CSR). This elective was also unique in that it was co-taught by a Professor of...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...