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The book Survey Methods in Multinational, Multiregional, and Multicultural Contexts (3M) was written by eight editors, reviewing the process of multi-sample, cross-country, and cross-cultural surveys, based on 31 chapters in eight parts. Each...
This research aims to discuss a public response to education and prevention of COVID-19 on social media Instagram @satgascovididijatim and to discuss the effectiveness of media social Instagram as a medium for conveying information to the...
Snider Fleet Services is a medium sized firm that provided tire retreading, truck fleet services, off-road and industrial tires to customers in the Southeast United States. The case tells the story of James Vasquez, a plant manager of the...
Dwelling House Savings and Loans (DHSL) was dealing with the aftermath of the financial crisis that hit the Hill District community. Since the Hill District community constituted most of its customers, DHSL experienced a drop in deposits,...
Hooters, America’s first and most influential breastaurant chain (a restaurant with waitresses in revealing uniforms), had endured – but also embraced – criticisms of its image for decades. By 2017, however, Hooters’ image did not seem to be...
This is the full preview of the Journal of Case Studies Volume 38 Issue 2. Individual cases with the associated teaching notes can be found by searching the case title.
- Hooters: Have breastaurants become overexposed ...
In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019. A number of reactions accused the company of reinforcing...
The Coronavirus / COVID-19 crisis of 2020 resulted government restrictions on travel, accompanied by a public loss of confidence in the safety of air transport, all of which led quickly to a decline in revenue for airline companies. American...
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans. After calling the tweet “regrettable” the NBA then found itself under...
A humanistic business management approach to thinking about the economy. Capitalists vs. Consumers 11 min video discussion on whether it's supply and demand, or demand and supply - from a humanistic management perspective.
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