Select Your Material Types Below
Browse by individual material type and use our filters to help sort the results to suit your requirements.
Area of Study
Includes Teaching Notes
Showing 1 - 10 of 72
November 14, 2019
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but...
Director Executive Leadership (EdD Program) - LeMoyne College
August 22, 2019
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research, case...
Pay what you want (Suggested amount is $100.00) Info
Submitted by Alain Decrop
August 5, 2019
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty years...
Professor - Mr.
July 19, 2019
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand? This class will give you a clear look into...
Boyle, K. Tuddenham, M. Weathers, D. O’Rourke, J. S. (editor)
March 12, 2019
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image. Kaepernick, known for kneeling in protest during the national anthem at National Football League games,...
Muldoon, M. Youdale, R. O’Rourke, J. S. (editor)
March 12, 2019
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the viral...
Cameren, G. Ginty, M., O’Rourke, J. S. (editor)
March 12, 2019
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder...
January 1, 2019
In principle, a business ought to thrive when its leaders make good plans (plans that provide for compensation greater than the risk implied in those plans), and its people bring those plans to fruition. However, in practice, dynamic causeand-effect...
Nikolaus T. Butz, Rachel D. Craig, Todd Decker
December 31, 2018
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
November 1, 2018
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based ride sharing venture in Rome...