RedPeg Marketing is an experiential marketing firm based in the DC Metro Area. They have worked with many blue chip clients, which is a testament to the quality of their work and their ability to deliver results. Lately, RedPeg has run into an ethical issue with one of their high-value clients. After RedPeg developed a fully comprehensive proposal based on their experience, resources, creative energy, and knowledge of the market, their client wanted to start a bidding war with competing firms to lower the cost of the campaign. CEO Brad Nierenberg is having a difficult time conveying to the client that their service encompasses everything from creative ideation to implementation of their campaigns.