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Sondra Simpson. Elmhurst College Matt Smith, Elmhurst College Eilean Roppel, Elmhurst College Monika Alcheikh, Elmhurst College
January 8, 2020
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 10, 2016. The “Soda Tax,” proposed to close a...
Karla Borja, The University of Tampa Ashley R. Burns, The University of Tampa
January 7, 2020
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida. The mission of Young Consulting was to attend to the promotion and advertising needs of small businesses in the area by...
November 14, 2019
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but...
Karen A. Berger, Laura J. Blake
November 1, 2016
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries. As the creator of the “café market” also called the “retail coffee...
Barbara W. Altman, S. Stephen Vitucci
May 1, 2015
Lieutenant General (LTG) Bob Johnson and the Central Texas University Task Force (CTUTF) were at a crossroads in their sixteen year long struggle to gain approval for a new public university in the Central Texas area. The Task Force had been formed...