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Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging. (Mia’s iconic image had appeared on Land O’Lakes packaging for...
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009. It rode the wave of the “craft beer revolution,” earning 27 Great American Beer...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The...
This paper is intended to help faculty develop cases that are more than classroom exercises. The authors of this article advance the notion that excellent case studies, including those in accounting and finance, are indeed possible. The...
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery. Although church congregants expected their departed would remain in their...
Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2009 recession. Smith remembered the S&L...
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011. Using humorous marketing and a direct-to-consumer subscription...
This decision-based case is concerned with the proposed acquisition agreement of The Valspar Corporation by The Sherwin-Williams Company. The acquisition would create the largest firm in the global paints and coatings industry. The acquisition...