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AI has been in mainstream media since 2015 and it's been slowly entrenching itself in society even if we don't see it. It's looking to cover and improve efficiencies wherever cost of labor is high, return on investment low, and really wherever there...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant Professor of...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
Peggy Takahashi, Dan Blakeley, Kimberly Rae Connor,, Meredith O’Hare
November 11, 2019
The two founders of League Collegiate Outfitters [League], based in Bridgeport PA, were all-in on their attempt to launch a financially and socially responsible enterprise in El Salvador. With the founding of League Central America [LCA], a wholly-...
Director Executive Leadership (EdD Program) - LeMoyne College
November 5, 2019
Around the world a new age of quality is unfolding. Historic global changes in recent years have placed each nation in fierce economic competition with other nations. Currency value, economic worth, export-import, business competency and resources...
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Delio Ignacio Castañeda Zapata
October 28, 2019
Recaudo Bogotá S.A.S es la empresa que ganó la concesión para realizar tres importantes componentes dentro del Sistema de Transporte Público de Bogotá (SITP): el recaudo de los pasajes a través de una tarjeta inteligente de contacto, el control de...
Andy Borchers and Karen Foust
October 21, 2019
This paper is intended to help faculty develop cases that are more than classroom exercises. The authors of this article advance the notion that excellent case studies, including those in accounting and finance, are indeed possible. The strengths of...