Showing 1 - 4 of 4
Karen A. Berger, Pace University
January 8, 2020
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the world (...
Tracy Couto, Jim Joseph
June 1, 2018
The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs whose work would place people and planet on equal...
Ozzie Mascarenhas SJ, Ph.D.
June 15, 2015
Cases in Corporate Ethics 2.3: Sherron Watkins, Vice president and CPA at Enron, found a massive accounting discrepancy at Enron in the year 2001. In the last few months, working again in Andy Fastow’ s Global Finance, she had run over 'the most...
Gerard Costa, Mar Vila
January 1, 2014
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This...