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Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing education for girls. Dr. Kakenya Ntaiya, Founder and...
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website. Unfortunately, the company was not making money. Hoping to...
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy. Since being created, two companies ago to operate as a value-added support in the oil and gas infrastructure services business. As such,...
Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining revenues, and transition to a strong recovery....
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties. He felt fascinated about this new type of farming to him. Good results from his own...
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment. Earl’s business success depended exclusively on traditional advertising methods and building strong...
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve customers, or maintain operations at the current site....
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder. It was hoped that learning art would help students improve their communication skills...
Team SōPOD, a student-lead business startup, was required to follow Lean Startup Methodologies and utilize the Business Model Canvas to validate their business idea. With little support on campus for their entrepreneurial activities, this team...
This decision oriented case illustrates the critical abilities needed for starting and developing a small business. The case depicts the growth of an entrepreneur who went from picking up some extra work during his time off, to developing...