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Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011. Using humorous marketing and a direct-to-consumer subscription...
This decision-based case is concerned with the proposed acquisition agreement of The Valspar Corporation by The Sherwin-Williams Company. The acquisition would create the largest firm in the global paints and coatings industry. The acquisition...
It was budget time and Maria, the CEO of the YWCA of White Plains and Central Westchester (YW), was once again facing the issue of how she was going to explain declining revenue numbers and negative profit before overhead. Management was...
Mike Kramer, the CEO of HaylioMed, led his small technology firm for over a decade, during which time it had become the market leader in the provision of a complex Enterprise Software System for the management of specialty medical education...
This case study introduces Perry Pallet, a small pallet manufacturer created to pursue sustainability within an industry that was going through a rapid sustainability-related transformation. This case outlines operational and sustainability...
In 2015, Ohio’s Governor Kasich proposed a budget that would reduce the state’s income tax for both businesses and individual taxpayers. To offset this reduction in income tax collections, Governor Kasich proposed broadening and raising other...
A former mutual fund chief investment officer, Mike Atherton, was concerned about the future volatility of bonds in a likely environment of rising interest rates. The focus of the case concerns capital budgeting decisions about Mike’s real...
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference. When the expansion was announced, it was largely panned by sportswriters, fans, and pundits. The case...