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Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence. Miraculously, by the end of the first season, Jesse had turned things around as the team began selling out every home...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
This decision-based case is concerned with the proposed acquisition agreement of The Valspar Corporation by The Sherwin-Williams Company. The acquisition would create the largest firm in the global paints and coatings industry. The acquisition...
It was budget time and Maria, the CEO of the YWCA of White Plains and Central Westchester (YW), was once again facing the issue of how she was going to explain declining revenue numbers and negative profit before overhead. Management was...
This case discusses the fallout over an exemption to a city’s municipal livable wage ordinance (LWO) that was granted to The Skinny Pancake crepe restaurant after it was awarded a 5-year exclusive (renewable) contract to provide food and...
Mike Kramer, the CEO of HaylioMed, led his small technology firm for over a decade, during which time it had become the market leader in the provision of a complex Enterprise Software System for the management of specialty medical education...
This case study introduces Perry Pallet, a small pallet manufacturer created to pursue sustainability within an industry that was going through a rapid sustainability-related transformation. This case outlines operational and sustainability...
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference. When the expansion was announced, it was largely panned by sportswriters, fans, and pundits. The case...
Triple Impact was a new social enterprise start-up firm founded by four university students in 2013. The founders believed that it was possible to serve others and make a profit. The founders’ immediate job was refining their business model,...