Error messageAn illegal choice has been detected. Please contact the site administrator.
Select Your Material Types Below
Browse by individual material type and use our filters to help sort the results to suit your requirements.
Area of Study
Includes Teaching Notes
Showing 1 - 1 of 1
Submitted by Alain Decrop
August 5, 2019
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty years...