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The GCSEN Social Entrepreneurship Toolkit is intended to introduce potential social entrepreneurs to some of the critical concepts and tasks related to developing a social enterprise “that marries the mission of a non-profit or government...
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...