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Showing 1 - 2 of 2
In this zoom conversation Joe Sprangel...
Price:
Free
CC BY
Submitted by Alain Decrop
Video
August 5, 2019
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
Price:
Free
CC BY-NC-ND