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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...