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This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging. (Mia’s iconic image had appeared on Land O’Lakes packaging for...
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the...
In this edition of our series on Excellence in Case Writing, we discuss arguably the single most critical element of writing an excellent case study: the focal construct. The focal construct is like the middle piece of a jigsaw puzzle. It doesn...
John Bell was the CEO of Tampa Theatre. Set in early 2020, the case describes a nonprofit organization enjoying unprecedented growth in its 95-year history but also facing some complicated decisions that could impact opportunities for future...
Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompted by the voluntary departure of a senior leader...
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer...
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship...
The LMU College of Business Administration aims to “advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.” This course is a transformational experience for...