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Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
El profesor del Departamento de Métodos Cuantitativos, Alfonso Carlos Martínez Estudillo, explica en este vídeo cómo realizar la derivada de las Funciones Potenciales.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte da varias claves para analizar si el Modelo de Negocio es válido utilizando el método científico.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte explica en este vídeo qué es un Modelo de Negocio.
El profesor Joaquín García-Tapial explica en este vídeo cómo definir un modelo de negocio de una empresa según el modelo "The Minute Canvas".
El profesor Joaquín García-Tapial explica en este vídeo qué es el Modelo de Negocio de una empresa.
La profesora del departamento de Gestión Empresarial, Fuensanta Galán, explica en este vídeo cómo hacer una Entrevista de Problema.
This critical incident is about a strategic marketing decision. Andrew, the young marketing director of Dobry Svet (“Friendly Light”), faced a tough dilemma: how to provide further expansion of the Moscow-based business. Dobry Svet had been...
In this decision case, students are asked to grasp the magnitude and scope of the global refugee crisis. Pope Francis has identified the crisis as the worst crisis facing humanity since WWII. The case explores the morality of the issue and how...
On August 15th 2013, Moritz Erhardt was found dead at his student housing. The official cause of death was an epileptic seizure possibly caused by the long hours and lack of rest associated with his work, after pulling “all-nighters” and “magic...