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Showing 1 - 2 of 2
Brandt Conner, Ohio University , Craig Davis, Ohio University, Nakato Hirakubo, Brooklyn College, Victoria LaPoe, Ohio University, Cara Peters, Winthrop University
August 28, 2019
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
Student Price:
$4.00 (€3.67)
Daniel Orne, Ph.D., Jim Joseph, Dennis O'Connor, Ph.D.
June 15, 2015
The Hora and Tempus Metaphor case is designed to stimulate thinking, demonstrate the sort of thinking that can be done on an object, provide a platform for considering the management of innovation in contemporary organizations, and demonstrate the...
Student Price:
Free