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Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practices of his campus. To minimize the carbon print by...
Hantz Woodlands, LLC, is a startup company, a social enterprise in Detroit, and the world’s largest urban farm. The company is committed to using agriculture as a tool for economic development and blight removal in an urban center. The case...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC). Disgruntled customers, clinicians, and government officials became concerned about the accuracy of...
Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people. However, a 2015 Wall Street Journal article changed everything. Suddenly...
This descriptive case was designed for use in an undergraduate course in social entrepreneurship, corporate social responsibility, or business ethics. It summarizes the founding of Theo Chocolate, the first organic, Fair Trade certified, bean-...
In 2007, after raising nearly $1.5 million in seed money, Eric Frank and Jeff Shelstad quit their jobs and founded Flat World. Together they had nearly 30 years of combined experience working for three large textbook publishers: Pearson, McGraw...
Hammerhead Systems (HS) evolved from the incubator stage inside a venture capitalist (VC) firm. HS was founded in 2002 as a data-switching firm with a niche in the telecommunications (telecom) industry. With the promise of quick success, the co...
Laird Jennings, a long time senior software engineer at Circle 6 Corporation became increasingly concerned about his future employment due to a series of events that threatened the survival of the company. Circle 6 was a pioneer in the computer...