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Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompted by the voluntary departure of a senior leader...
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer...
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor. In the twenty-first century, pizza was no longer considered food for the poor, but its economic attainability remained an important brand element....
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship...
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia. The case allows students to examine different leadership theories and styles by exploring Lopez’s characteristics, experiences,...
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
This...
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts and have begun a movement to garner the attention of...
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform by third-party vendors. This case centers on a...