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The Ring of Fire is a 1,900 square mile mineral-rich region in remote Northern Ontario that is estimated to have lithium deposits worth billions. The recent discovery of lithium has created a bitter conflict between Indigenous First Nations...
This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie. While Dixie had effectively performed her duties at Cascade Design Construction Company (CDC) for nearly two decades...
This critical incident describes the events and resulting consequences of fraud and embezzlement committed by Dale Endries, controller for Oneida Golf and Country Club (OGCC). This activity extended over at least seven years and amounted to...
A new day trader discovered he owes $800,000 in taxes on a net profit of only $45,000. The trader contacted Brian, a financial planner, for help. Brian wondered if the tax preparation software used by the trader was calculating the taxes...
La Chingona was a thriving cannabis company started by Michael Kaiser in 2019. Inspired by his upbringing, he developed a fictional brand origin story detailing three Mexican sisters using their generational knowledge to craft their cannabis...
Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers. In October 2022, it launched the Mary Jones Tall Boy brand and became the first mainstream non-...
Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students. She discussed the situation with Nathan, a marketing instructor. “Hey Nathan, I have not...
In August 2021, Carvana was trading at an all-time peak of $360 per share. Carvana was one of the youngest companies in the Fortune 500 and was praised for its innovative approach to used car sales (McElroy, 2021). By the end of 2022, the stock...
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heated steering wheel. BMW’s brand appeared at risk as...
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service. The launch was hailed as a key part of AT&T’s pivot to...