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Karen A. Berger, Pace University
January 8, 2020
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the world (...
Brandt Conner, Ohio University , Craig Davis, Ohio University, Nakato Hirakubo, Brooklyn College, Victoria LaPoe, Ohio University, Cara Peters, Winthrop University
August 28, 2019
Abstract Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead Vickers...