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The GCSEN Social Entrepreneurship Toolkit is intended to introduce potential social entrepreneurs to some of the critical concepts and tasks related to developing a social enterprise “that marries the mission of a non-profit or government...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...