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Bradley W. Brooks, Queens University of Charlotte, Steven M. Cox, Queens University of Charlotte
December 1, 2022
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
Student Price:
$4.00 (€3.78)
Pomazal, M., Wang, J., Wilson, A, O’Rourke, J. S. (editor)
June 27, 2022
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public...
Student Price:
$4.00 (€3.6)