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What do Arianna Huffington (Huffington Post media mogul),
George Schultz (former US Secretary of State and businessman),
Sara Blakely (Spanx founder),
Oprah Winfrey (media mogul), and
Ray Dalio (founder of...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...