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Showing 1 - 2 of 2
Djogo, N.; Morrison, M.; O’Rourke, J. S. (editor)
March 17, 2021
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices. H&M’s newest CEO, however, must rethink the company’s business...
Student Price:
$4.00 (€3.46)
Brandt Conner, Ohio University , Craig Davis, Ohio University, Nakato Hirakubo, Brooklyn College, Victoria LaPoe, Ohio University, Cara Peters, Winthrop University
August 28, 2019
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
Student Price:
$4.00 (€3.67)