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A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
multiple management misjudgments. When Garg fired a large number...
Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S. (editor) We live in a world where large corporations operate in a matrix of highly competitive markets. Companies in the private...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
In February 2021, Storm Uri devastated an unprepared Texas which resulted in mass power outages across the state. Texans faced low temperatures, food shortages, water shortages, and power outages during the storm and high electricity bills...
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public...
During a meeting of information security (infosec) experts, Antisnatchor attacked Azeria for tweeting photos of attendees. Azeria, Antisnatchor, and other members of the Twitter infosec community became embroiled in increasingly charged...
Hantz Woodlands, LLC, is a startup company, a social enterprise in Detroit, and the world’s largest urban farm. The company is committed to using agriculture as a tool for economic development and blight removal in an urban center. The case...
This Teaching Note provides business faculty with detailed step-by-step guidance on using the Harvard Everest Leadership and Teams Simulation in teaching and coaching students on the ethical aspects of their leadership and decision making. This...
This descriptive case is a captivating story of Russia’s No. 2 airline, TRANSAERO, which was forced to abruptly suspend its flights in October 2015 due to bankruptcy proceedings filed against the company by its key creditors. The bankruptcy...
The two founders of League Collegiate Outfitters [League], based in Bridgeport PA, were all-in on their attempt to launch a financially and socially responsible enterprise in El Salvador. With the founding of League Central America [LCA], a...