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Ludwig, C., Wallace, K., O’Rourke, J. S. (editor)
December 31, 2019
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements. Consumers who take dietary supplements often do so with the...
Gerard Costa, Mar Vila
January 1, 2014
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation. This...
Carl Obermiller, Mathew S. Isaac
January 1, 2018
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization. Our research explored a corollary process—the cognitive association of environmentalism with...
March 12, 2019
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and...
Cameren, G. Ginty, M., O’Rourke, J. S. (editor)
March 12, 2019
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder...
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith
November 1, 2018
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based ride sharing venture in Rome...
Xie, Y, Truesdell, K., and O’Rourke, J. S. (Editor)
February 15, 2018
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns. While the company successfully identifies the problem, recalls the product, and fields customers’...
Cellante, C., Kelly, T., O’Rourke, J. S. (editor)
February 15, 2018
In late 2013, Barneys New York quickly found itself amidst scandal. Within the span of a few days, Barneys CEO Mark Lee’s attention shifted from ensuring record-breaking holiday sales to a lawsuit, an Attorney General’s investigation, a potential...
Locasto, M., Triplette, G., and O’Rourke, J.S. (Editor)
February 12, 2018
Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have...
Garg, P., Fan, K., and O’Rourke, J.S. (Editor)
February 2, 2018
American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales. It launched “The Next Big Thing,” a marketing campaign...