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Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have...
The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division. Hackers had invaded the PlayStation Network roughly two...
In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests. Although the fire was quickly suppressed, Cruise Director John Heald and...
In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country. Concerned about preserving competition in the wireless telecommunications...
By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, celebrities, government officials, and even members...
In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly contested health care debate that many perceived to...
For five years Mark Hurd has enjoyed dramatic success as the CEO of Hewlett Packard, turning the company’s PC division around and getting the company back in the black through aggressive cost-cutting, including the elimination of 14,500 jobs....
After the successful 2010 launch of Apple’s iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs. Apple’s initial response was to deny it had a hardware issue. Soon after, Consumer Reports released a...
This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million. Campbell states Best Buy lost her laptop - while being serviced for repairs - and tried to cover up its disappearance for more...
Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir. Fifteen years and two bankruptcies later, US Airways has reduced what was their largest hub to a focus city...