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Many communities in the United States have downtown business districts in need of revitalization. One example of a highly successful revitalization effort is Tupelo, Mississippi. Until the 1960s, America’s downtown business districts were the...
Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practices of his campus. To minimize the carbon print by...
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media. The case explores the immediate public reaction, the subsequent actions of...
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing. The company, long viewed as a disruptive force in the collaborative consumption sector now faces...
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and future products. The case examines the actions...
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment. Norfolk Southern CEO Alan Shaw has just become aware of the disaster and must...
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presale. Increasing scrutiny of Live Nation’s business...
This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer. Workers’ attempts to form a collective bargaining unit have encountered substantial opposition, stemming from the company’s antipathy to...
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence. Miraculously, by the end of the first season, Jesse had turned things around as the team began selling out every home...