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A humanistic business management approach to thinking about the economy. Capitalists vs. Consumers 11 min video discussion on whether it's supply and demand, or demand and supply - from a humanistic management perspective.
Topics...
Al Gini explores Mark Satkiewicz’ career, life and legacy. Along the way they explore what he believes makes for a good employee, leader, or person and the inflection points he has experienced along the way that have brought about these beliefs...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...