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Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
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This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships. It captures the impact of true DEI on KPIs, culture, and brand.
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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization. Our research explored a corollary process—the cognitive association of environmentalism with...
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress. The committee planned to ask Bresch questions about the $...
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises. Over the last decade interest has grown in the field of social entrepreneurship and in...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....