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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
In the Spring Semester of 2019, USF’s School of Management offered for the first time as part of its MBA curriculum a course in Corporate Social Responsibility (CSR). This elective was also unique in that it was co-taught by a Professor of...
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and...
This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC). Disgruntled customers, clinicians, and government officials became concerned about the accuracy of...