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This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
In this decision case, the CEO of an insurance company located in the European Union is faced with a dilemma related to a breach of confidentiality on the part of a senior manager. She needs to determine a course of action that fits with...
In 2008, the U.S. fell into the worst recession in decades and the Federal Reserve and the Federal Open Market Committee immediately began work to address the economic issues facing the nation. The unemployment rate rose above 10 percent during...