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Includes Teaching Notes
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia. The case allows students to examine different leadership theories and styles by exploring Lopez’s characteristics, experiences,...
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts and have begun a movement to garner the attention of...
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform by third-party vendors. This case centers on a...
With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location. Apple is forced to reconcile its innovative and growth...
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
multiple management misjudgments. When Garg fired a large number...
ESG investing has created controversy in the investment world and some states are banning it. Texas took a stance against ESG investing by boycotting 10 financial firms that it believes are boycotting the oil industry. The only American firm...
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom....