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Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor. In the twenty-first century, pizza was no longer considered food for the poor, but its economic attainability remained an important brand element....
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia. The case allows students to examine different leadership theories and styles by exploring Lopez’s characteristics, experiences,...
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
multiple management misjudgments. When Garg fired a large number...
Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S. (editor) We live in a world where large corporations operate in a matrix of highly competitive markets. Companies in the private...
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, the company decided to return the money. As the...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family business, legacy and succession planning, goal-...
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives. Alternately, the course will be offered online, each semester when warranted, facilitated by Dr. Facca-...
In February 2021, Storm Uri devastated an unprepared Texas which resulted in mass power outages across the state. Texans faced low temperatures, food shortages, water shortages, and power outages during the storm and high electricity bills...