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Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practices of his campus. To minimize the carbon print by...
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing. The company, long viewed as a disruptive force in the collaborative consumption sector now faces...
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment. Norfolk Southern CEO Alan Shaw has just become aware of the disaster and must...
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presale. Increasing scrutiny of Live Nation’s business...
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017. Rapid expansion in Manhattan was planned over five years, and 11 locations were opened by 2018. However, the standing-only fast-casual...
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia. The case allows students to examine different leadership theories and styles by exploring Lopez’s characteristics, experiences,...
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
multiple management misjudgments. When Garg fired a large number...
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, the company decided to return the money. As the...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...