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Showing 1 - 3 of 3

Joyce A. Young, Indiana State University, Chia-An Chao, Indiana State University, Paul W. Clark, Coastal Carolina University
March 10, 2022
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss & Co, 2019). Levi’s overall direct-to-consumer (DTC)...
Student Price:
$4.00 (€3.7)

Bradley W. Brooks, Queens University of Charlotte, Britt M. Shirley, University of Tampa
March 10, 2022
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to change the Eskimos’ name. For example, Dr. Norma Dunning...
Student Price:
$4.00 (€3.7)

William Ingersoll, G. Michael Phillips, A. Lynn Matthews
March 8, 2022
Ryan had just moved from Southern California to Kansas and was settling in for his first real winter. The Southern California lifestyle rarely required significant adaptations to changes in weather throughout the year, so Ryan was surprised to...
Student Price:
$4.00 (€3.7)