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Karen A. Berger, Pace University
January 8, 2020
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the...
Daniel Orne, Ph.D., Jim Joseph, Dennis O'Connor, Ph.D.
June 15, 2015
The Hora and Tempus Metaphor case is designed to stimulate thinking, demonstrate the sort of thinking that can be done on an object, provide a platform for considering the management of innovation in contemporary organizations, and demonstrate the...