How to Start a Business
The My Own Business Institute (MOBI) at Santa Clara University offers an open access, free, self-paced course on how to start a business. Students who complete the course receive a certificate from Santa Clara University. Our mission is to start businesses that create jobs.
How to Grow a Business
The My Own Business Institute (MOBI) at Santa Clara University offers an open access, free, self-paced course on how to grow and build a business. Students who complete the course receive a certificate from Santa Clara University. Our mission is to start and grow businesses that create jobs.
Environmental Sustainability 101
Environmental sustainability is a critical component of corporate citizenship strategy and an increasingly important business priority. Companies that assess, manage, and communicate their environmental performance reduce risk, identify cost savings, and improve performance. They also mitigate their impacts on local communities and the planet. Today’s businesses can positively differentiate themselves by developing commitments to managing natural resources that make business and environmental sense. This course provides an overview of concepts, tools, and resources that can get you started.
Deepen Employee Engagement with Corporate Citizenship
By engaging employees in corporate citizenship, your company can derive a variety of benefits, including: greater productivity, improved reputation, increased employee retention, and lower cost of recruiting. A recent Gallup study found that 70 percent of U.S. employees are disengaged at work (87 percent of workers globally), and estimates that actively disengaged employees cost U.S. businesses $450–$550 billion per year in productivity losses. Corporate citizenship initiatives, especially volunteer and giving programs, have the potential to increase engagement. This course explores strategies, tools, and leading practices for designing your corporate citizenship with the objective of improving employee engagement.
Corporate Giving: Maximizing Effectiveness
Corporate giving is expected by customers, employees, and the communities in which companies operate globally. Is your corporate giving strategy delivering all of the business and social value it could to your business and your community? Join this course and learn how to assess where your philanthropic investments can have the most positive impact—both in the company and in the community.
CDP Reporting: Measure and Manage Environmental Impact
Determining your sustainability strategy, improving your environmental footprint, and disclosing risk are critical in today’s business world. Business as usual is no longer a viable option as we tackle the challenges of climate change. The CDP reporting framework is a practical, comprehensive tool for measuring and improving environmental performance. This workshop enhances your reporting capability, highlights alignment with other frameworks such as the Global Reporting Index (GRI) and the Dow Jones Sustainability Index (DJSI), and familiarizes participants with the background, methodology, and questionnaire.
Brand and Reputation: Build Trust with Stakeholders
Effective corporate citizenship strategy and programs support your company’s brand and reputation—vital assets that increase market value, attract and retain employees, bolster consumer loyalty, and mitigate risk. By aligning CSR efforts with business objectives and employing strategic communications, corporate citizenship professionals can create more business and social value and build the networks, resilience, and results that lead to a better brand.
Corporate Citizenship Communications
In a crowded communication landscape, how can you make sure your corporate citizenship messages cut through the clutter? Whether you are trying to increase awareness of programs among employees and potential volunteers, or developing an external messaging campaign, all corporate citizenship professionals need to craft persuasive, compelling messages.
Corporate Citizenship 101: Environmental, Social, and Governance Fundamentals
Are you new to the field of corporate citizenship or working with CSR and sustainability colleagues and are seeking a better understanding of the industry? This introductory course to the field of corporate citizenship will introduce the complex concepts, ideas, and language of corporate citizenship into practical and useful models and tools.
Corporate Citizenship Strategy
Strategic planning is one of the most difficult but critical activities a citizenship professional can do to understand potential value and the steps needed to reach it. To gain the support of senior leaders and create the most impactful programs, you need to connect to your business strategy. This course employs business strategy models commonly used in business strategy. Learn how to use these tools to identify opportunities to align corporate citizenship strategy with corporate strategic goals. Learn how to plan for effective strategy execution.