IAJBS 10th Annual World Forum Universidad de Deusto, Bilbao, Spain



SUNDAY, JULY 11, 2004




Opening Forum Session: Conference by Mr. Michel Camdessus, ex-IFM Managing Director (January 1987- February 2000)


Opening Banquet

MONDAY, JULY 12, 2004

9:00 - 9:30am

Introduction Plenary Session: Marketing: three factors generating change, Presentation: D. Victor Urcelay (Dean of ESTE – Universidad de Deusto)


1st Factor: Social and ethical elements 

9:30 - 11:00am

First session: Today's consumer


a) In Europe. (Carmelina Vela. ICADE - Universidad Pontificia Comillas),


Second session: Marketing ethics


Third session (parallel): Cause-related Marketing and Marketing for Universities