Real Time Cases
September 01, 2017
In 2014, WeddingWire chose to expand by way of the acquisition of a Barcelona-based company, Bodas.net. Bodas.net currently operates in 12 countries including Spain, Italy, France, Portugal, Mexico, and Brazil. WeddingWire faced several strategic alternatives, from focusing on existing territories to initiating further expansion. What should WeddingWire’s next steps be to make most of their investment?