International Strategy

International Strategy

WeddingWire Real Time Cases
September 01, 2017
SKU: RTC-94

Region of the world: North America
Topic: Globalization, Multi-National, Businesses Development, Post- Acquisition Assessment, Strategy Assessment
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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In 2014, WeddingWire chose to expand by way of the acquisition of a Barcelona-based company, Bodas.net. Bodas.net currently operates in 12 countries including Spain, Italy, France, Portugal, Mexico, and Brazil. WeddingWire faced several strategic alternatives, from focusing on existing territories to initiating further expansion. What should WeddingWire’s next steps be to make most of their investment?

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