Global Expansion **Legacy**

Global Expansion **Legacy**

WeddingWire Real Time Cases
September 01, 2017
SKU: RTC-93

Region of the world: North America
Topic: Culture, Globalization, International Development, Market Assessment, Strategic Markets, International Marketing
Keywords: Real Time Case
Price: $11.00 | €0.00
Distributed by the Global Jesuit Case Series
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WeddingWire’s model has worked well in the United States and Canada and they believe that it can be replicated elsewhere. However, the cultural nature of the wedding experience necessitates a review of various markets to identify the ideal move for expansion abroad. What region or country offers WeddingWire the best opportunity for success abroad?

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